TO HOST THE "2012 MTV EMA" IN FRANKFURT, GERMANY
THE 19TH ANNUAL AWARDS SHOW WILL AIR LIVE FROM FRANKFURT'S FESTHALLE
SUNDAY, 11th NOVEMBER AT 9PM CET*
LONDON / NEW YORK – 26 September 2012– MTVtoday announced that Heidi Klum, one of the world's most renowned supermodels and superstars, will host the "2012 MTV EMA." The multi-talented and multi-tasking entertainer and entrepreneur – whose accolades run the range from fashion guru to executive producer of a hit reality franchise – will be bringing her hosting A-game to the 19th annual awards show being held in Frankfurt's historic Festhalle. The "2012 MTV EMA" will broadcast live on Sunday, 11th November at 9PM CET* on MTV channels around the world, and is sponsored by partners such as Microsoft and Replay.
"I'm honored to host the '2012 MTV EMA' in its return to my home country of Germany," said Klum, a native of Bergisch Gladbach, just two hours outside of Frankfurt. "The MTV EMA is one of the biggest nights in global music, fashion and culture, and I'm thrilled to play a part in bringing this one-of-a-kind show to audiences all over the world. We're going to have a blast!"
"Heidi is absolutely one of the most successful and recognizable multimedia stars on the planet," said Bruce Gillmer, Executive Vice President of Talent and Music Programming/Events, Viacom International Media Networks. "She is very clearly the best choice to helm the '2012 MTV EMA' in Frankfurt, and we're looking forward to showcasing her incredible talent within the extremely dynamic EMA environment. It's certain to be an unforgettable night."
As previously announced,Rihanna and Taylor Swift top the list of the "2012 MTV EMA" nominees with six and five nods, respectively, with Justin Bieber and Katy Perry following closely behind with four nominations each. Lady Gaga, Carly Rae Jepsen, fun., Lana Del Rey, Nicki Minaj, Jay Z and Kanye West each receivedthree EMA nominations, while Green Day, Gotye, Pitbull, Rita Ora, Flo Rida, Muse, Arctic Monkeys, Jack White and One Directionare up for two awards. MTV will announce EMA performers and presenters at a later date.
About Heidi Klum
Heidi Klum is a major star in the fashion and entertainment world. Having established herself as a top model, making great impact for such clients as Victoria's Secret and appearing on the covers of pop-culture mainstays including the Sports Illustrated Swimsuit issue, Klum's career has taken many new directions. She is the host and executive producer of the eight-time Emmy-nominated series Project Runway. Klum also hosts Germany's Next Top Model, which has been a runaway hit in that country for seven years. She has written a lifestyle book, Body of Knowledge: 8 Rules of Model Behavior and released a book, Rankin's Heidilicious featuring some of her favorite photos taken by talented photographer Rankin.
Her numerous other ventures include two self-designed collections maternity lines for A Pea In the Pod and Motherhood Maternity, a jewelry collection for QVC called Wildlife by Heidi Klum, a sportswear and sneaker collection for New Balance, a collection of apparel, bedding, furniture and gear for Babies "R" Us called Truly Scrumptious by Heidi Klum and campaigns for Diet Coke, Ann Taylor, Dannon and Clear Scalp & Hair Beauty Therapy. Klum is also the Artistic Advisor for ASTOR Cosmetics and has been the face of Taft-Schwartzkopf for the last five years. She has also launched Heidi Klum on AOL, a channel for women to find information on every topic. It revolves around Heidi and the lifestyle experts in her world creating a loose framework of ideas and advice on fashion, beauty, parenting, arts and crafts and lifestyle.
Klum has been featured in all of the top fashion/beauty and lifestyle magazines, including Vogue, Elle, Marie Claire, Harper's Bazaar, InStyle, Good Housekeeping, ID, W, Cosmopolitan, Glamour, Mademoiselle, Allure, Lucky, Self, Town & Country, Redbook, Better Homes & Gardens, Esquire, Forbes, Arena, GQ, British GQ (for which she was named "Woman of the Year" twice in a row), French, British and German Vogue, German Elle, Self, Fitness, Dutch, New Woman and Grazia magazines.
About the 2012 MTV EMA
The "2012 MTV EMA" will air across MTV's global network of more than 60 channels reaching nearly 700 million households around the world as well as through syndication. In addition, its convergent programming and content will reach the entire interactive community, via MTV's more than 200 digital media properties around the world. Bruce Gillmer and Richard Godfrey are Executive Producers for the "2012 MTV EMA."
For the second year in a row, MTV is inviting fans everywhere to have a say in which artist deserves the Biggest Fans award. The more fans engage with the EMA content featured on MTV's digital platforms in the weeks leading up to the show, the more their participation and points can boost the chances for their favorite artist to win the Biggest Fans prize on November 11th. Also returning this year is the Worldwide Act category, which celebrates the range and breadth of all the music that MTV has to offer by showcasing incredible artists from all parts of the world. Additionally, fans participating in the MegaFan competition on MTV's EMA platforms can earn a chance to win a trip to the 2012 MTV EMA in Frankfurt. Fans can vote for EMA categories, including Best New, Best Live and more by visiting www.mtvema.comonline or http://m.mtvema.comon their mobile phones. Voting for EMA categories is open now until 11:59PM CET on Friday, November 9th, 2012.
The "2011 MTV EMA", held in Belfast, Northern Ireland, was the event's most watched telecast ever with more than 39 million viewers tuning in to MTV and VIVA channels around the world. The 18th annual show saw a double-digit increase year over year with the coveted P12-34 demographic and enjoyed a +29% increase in unique visitors to the EMA website on show day. The "2011 MTV EMA" also drew an impressive total of 158 million votes worldwide, a huge growth of +236% year over year.
For all MTV EMA news and announcements, check out EMA on Facebook, follow us @mtvema or download the MTV EMA app for free at the iTunes store. For MTV EMA press materials, please visit press.mtvema.comor follow us @VIMN_PR.
Heidi Klum "2012 MTV EMA" Host Promo
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*Please check local listings; the show will air tape delayed in some markets.
For further information, please contact:
Seema Alibhai Bernadette Simpao
MTV / Viacom International Media Networks (London) MTV / VIMN (New York)
+44 203 580 2106 +1 212 654 4311
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