It’s his natural appeal to both the hood and to Hollywood that has allowed Snoop Dogg to stay tremendously relevant through an almost 20-year-long career that has included rap, movies, TV, and a reality show. Since bursting into our collective consciousness alongside famed producer Dr. Dre on the 1992 classic The Chronic, Snoop has remained a constant force in hip-hop and a household name around the world.

The rapper from Long Beach, California, released his debut disc Doggystyle in 1993 and saw it debut at number one, moving nearly a million copies its first week. He won the 2005 EMAs for Best Male Act and Best Song, and the 2010 EMA for Best Hip-Hop—as well as sharing Best Video honours with Katy Perry for ‘California Gurls,’ on which his distinctive flow is featured.

This year, he adopted the new moniker Snoop Lion, and announced his transition to reggae with the single 'La La La'.